Will Simms

Producer / Writer

Based In Los Angeles, USA.

With over 30 #1s worldwide, genre-bending producer/songwriter/artist Will Simms is the hit-making machine behind some of K-pop’s biggest bangers, including the now seminal #1 smash “I Got A Boy” by legendary girl group Girls’ Generation, which made it into Billboard’s “100 Songs That Defined the Decade” and has raked up over 260 million views on YouTube alone.

If that wasn’t enough, Will also produced and co-wrote the monster hit single “Wolf” by K-pop super group EXO, from their Billboard #1 album ‘XOXO’ selling over 1 million physical copies and winning twice at the coveted Golden Disk Award (Korean Grammy), as well as “Album of the Year” during the Hanteo Awards and the Asian Music Awards.

In 2020, Will Simms brought back the Pussycat Dolls from a 10-year hiatus with the critically acclaimed comeback single “React”, which was premiered on the X-Factor UK causing controversy with the accompanying visuals deemed “too hot” for TV! The single went on to reach Silver in the UK and over 100 million streams on Spotify.

2023 is already a big year for Will Simms, having worked on the new Black Eyed Peas album “Elevation” with the song “Dance 4 U” and upcoming music for Alvaro Soler, Swedish superstar Darin and a new K-pop project from Korean Mastermind Lee Soo-Man.

Will Simms also re-signed his artist deal with Ultra Records/Sony for his multimillion streaming dance project, Love Harder, releasing the huge collaboration single “Blow It Up” with Timmy Trumpet and Inna, which was premiered at Tomorrow Land. The single follows a string of collaborations with artists such as Lost Frequencies and Hugel, and the #1 airplay record in France with Gattüso, “Cruel”.

Other selected works include the 5 times platinum #1 single “Lo Malo” by Aitana & Anna Guerra, TXT’s “I Know I Love You” of the #1 Billboard World Album Charts and #4 Billboard 200 “The Chaos Chapter: FREEZE”.

Will Simms has had several of his songs featured on Netflix all-time top series, including ‘Inventing Anna‘ and ‘Ginny & Georgia‘, as well as ‘Love Island‘, ‘The L Word: Generation Q‘ and ‘The Good Doctor‘.

If you need someone to think outside of the genre box then Will Simms is your guy!


3 x Platinum Single "Lo Malo" by Aitana & Ana Guerra, UK Silver Single "React" by The Pussy Cat Dolls, South Korea Million Album "The Chaos Chapter: Freeze" featuring "0X1=Lovesong" by TXT


Aloe Blacc (Interscope), Stylo G (3Beat), Wstrn (Atlantic UK), The Tide (Virgin UK), Klingande (Ultra), Sandro Cavassa (Universal), Zak Abel (Atlantic), HRVY (Virgin) Lao Ra (Black Butter), Dagny (Republic), Lady Leshurr (RCA UK) Chad Hugo (Neptunes), Jin Jin (Jax Jones, Jess Glynne) Maegan Cottone (Britney Spears, Demi Lovato), Iain James (Little Mix)


Tomorrow x Together, Aitana, Ana Guerra, The Vamps, The Pussycat Dolls, Girl Generation, Love Harder, Minelli, Lost Frequencies, LOONA, Zak Abel, EXO, Saweetie, Don Diablo, Galantis, James Carter, Zak Abel, HRVY, Stylo G, Flynn, RØRY, Madcon, Sean Kingston

SYNC Placements

Ginny & Georgia (Netflix), Love Island UK (ITV), America's Got Talent (NBC)

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